Sources of the written word are more abundant than ever: books, emails, blogs, reports, journals, websites, status updates, homework, social media posts, résumés, CVs, advertisements and brochures to name but a few.  In an age where there is so much information and so much competition, a well written, grammatically correct and properly structured article or document can stand head and shoulders above the rest. 
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Yet standards are declining; the ease of writing a piece and the expected speed of response have led to an abundance of grammatical errors and poor structure that detrimentally affect the reader's impression of both the message and the messenger.  

Depending on the audience, which can range from an individual to the entire globe or anywhere in between, the effect can be devastating. Loss of reader interest, loss of personal respect, loss of employment opportunities and loss of business contracts are all unintended potential consequences which are difficult to reverse in today's fast-paced, electronic world.  More than ever, first impressions really do have a lasting effect; more important, they have an immediate effect.

Ensure you and your ideas are presented to your audience in the best possible light.  Have an editor review your written work prior to making that crucial, often irreversible, first impression.